the spectacle is the thing that is the mediate currency for our social interactions that allows us to value things across differences
Likes, followers, impressions, ‘engagement’, seem to be the manifestation of that currency of the spectacle.
The spectacle reduces reality to an endless supply of commodifiable fragments, while encouraging us to focus on appearances.
If you appear, you must be good, so we all try to appear. The more you appear, the more currency you have in the spectacle. In various convoluted ways you can exchange that for actual real-world money.
Gradually, we begin to conflate visibility with value. If something is being talked about and seen, we assume that it must be important in some way.
I mean, posting constantly online about this cool spectacle thing I’m reading about and don’t understand is probably a good way of being part of the spectacle. (The first rule of Spectacle Club is: you do not talk about Spectacle Club?).
But I think IndieWeb, Fediverse, etc, doing it in small, decentralised groupings, you break down the possibility of being in thrall to the spectacle. What’s the biggest blog you know? How do you even know that?