I understand governments making use of new communications technologies. But when that channel is in the control of one organisation with no accountability, it is concerning. And a country having an ambassador to the tech industry shows the disproportionate power it has.
“[…]the traditionally secretive world of diplomacy is now being acted out on social media. The governments of 169 countries (88 per cent of all UN members) are now on Facebook, and Denmark even has an Ambassador to Silicon Valley.”