The project has as its working title We Have Never Been Social: Rethinking the Internet. It revisits the history of the Internet’s development and, in particular, the rise of the social media structures that have come to dominate so much of our experience of networked communication, arguing that a significant part of what has led us to the mess we find ourselves in today is a desperately flawed model of sociality, one that is in fact not just un-social but anti-social.
That is to say: if the problem has not been the centralized, corporatized control of the individual voice, the individual’s data, but rather a deeper failure of sociality that precedes that control, then merely reclaiming ownership of our voices and our data isn’t enough. If the goal is creating more authentic, more productive forms of online sociality, we need to rethink our platforms, the ways they function, and our relationships to them from the ground up. It’s not just a matter of functionality, or privacy controls, or even of business models. It’s a matter of governance.