"demonstrating how companies can adapt software, hardware and business models for a circular economy. They show the changes companies could make, which parts of the supply chain might benefit most and which consumers are likely to be most receptive."
Three types of intervention that can be made – hardware, software, and business model.
"This report shows how companies across the mobile electronics supply chain can adopt a circular economy model to make money out of old devices, attract new customers around the world, increase brand loyalty, and cut manufacturing costs and risks. Doing so would also help to cut electronic waste, carbon emissions and resource use."
The report seems quite business-focused. The intended reader seems to be businesses? The environmental and social benefits seem to be presented as a side benefit.